Job Description

Good Maven are proud to conduct this search on behalf of our client AT&T.

This position requires office presence of a minimum of 5 days per week in Dallas, Texas, USA.

As Assistant Vice President of Product Design, you will lead the evolution of AT&T’s product design strategy across digital and physical experiences for AT&T’s consumer. This role is responsible for overseeing and scaling a multidisciplinary design organization to deliver intuitive, inclusive, and emotionally resonant customer experiences.

You will foster a culture of creativity, experimentation, and operational excellence, ensuring design is a strategic driver of innovation and business impact. This role requires a hands-on leader who can inspire teams, influence cross-functional partners, and translate customer insights into transformative product experiences.

Key Responsibilities

Product Design Leadership

• Define and drive a user-centered design vision that aligns with AT&T’s product strategy and customer promise.
• Ensure every product interaction is purposeful, elegant, and inclusive, grounded in modern design principles.

Rapid Prototyping & Innovation

• Build a culture of experimentation through rapid prototyping, iterative design, and cross-functional ideation.
• Establish tools and workflows that enable fast concept validation and reduce time-to-market.
• Use prototypes to align stakeholders, validate ideas, and accelerate product development.

Service Design & Journey Orchestration

• Champion service design practices to orchestrate seamless customer journeys across digital and physical touchpoints.
• Collaborate with CX, operations, and product teams to identify friction points and design end-to-end service experiences.
• Apply systems thinking and journey mapping to align design efforts with business outcomes.

Industrial Design Integration

• Partner with hardware, retail, and packaging teams to ensure physical product experiences reflect AT&T’s brand and design standards.
• Align industrial design with digital interfaces to create cohesive, multi-sensory experiences.

Product Operations & Design Enablement

• Build and scale design operations that support tooling, rituals, and workflows for high-velocity teams.
• Implement metrics and feedback loops to measure design impact on customer satisfaction and business KPIs.
• Ensure design teams are equipped with modern tools and agile collaboration practices.

Cross-Functional Collaboration

• Partner with product, engineering, marketing, and research to deliver cohesive, customer-centric solutions.
• Influence executive stakeholders by articulating the strategic value of design and its role in driving growth.
• Collaborate with external agencies and partners to extend design capacity and bring fresh perspectives.

Team Leadership & Talent Development

• Build, inspire, and retain a world-class team of designers, researchers, and strategists, fostering a culture of innovation, accountability, and continuous improvement.
• Foster a culture of innovation, accountability, and continuous improvement within the product organization.
• Act as a mentor and servant leader, empowering team members to develop their skills, set long-term visions, and achieve exceptional results.

Qualifications

• 15+ years of experience in customer experience, product design, or UX leadership roles, with at least 7 years managing multidisciplinary teams.
• Proven track record of launching and scaling successful, customer-facing products that deliver measurable business impact.
• Expertise in design strategy, design operations, and journey orchestration across digital and omni-channel environments.
• Deep knowledge of full-stack design disciplines, including UX research, interaction design, service design, and production design.

Skills & Expertise

• Proven leader in product design with experience across UX, service, and industrial design disciplines.
• Deep expertise in interaction design, prototyping, journey orchestration, and design systems.
• Strong storytelling and communication skills, with the ability to influence at all levels of the organization.
• Proficiency in modern design tools (e.g., Figma, ProtoPie, Adobe CC) and methodologies (e.g., design thinking, lean UX, agile).
• Experience driving measurable business impact through design, including improvements in NPS, engagement, and conversion.
• Passion for inclusive design and accessibility, ensuring products are usable by all customers.

Education

• Bachelor’s degree in Design, Innovation, Business, Engineering, or a related field. Advanced degrees (e.g., MBA with a concentration in Innovation or Design Thinking) are preferred.

Key Outcomes

World-Class Customer Experiences: Deliver seamless, intuitive, and delightful customer interactions across AT&T’s product portfolio.

Business Growth: Drive measurable revenue, profitability, and market share growth through customer-centric design and innovation.

Operational Excellence: Establish sustainable design practices, tools, and standards that enable scalability and efficiency.

Talent Development: Build a best-in-class design organization that attracts, retains, and develops top talent, fostering a culture of excellence and creativity.

This role is ideal for a visionary leader who thrives at the intersection of customer experience, design, and business innovation. If you are passionate about creating transformative products and shaping the future of customer experience, this position offers an unparalleled opportunity to make an impact at one of the world’s leading communications platforms.

Joining AT&T comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Read more about benefits here .

Weekly Hours: 40

Time Type: Regular

Location: Dallas, Texas

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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